The platform is rolling out a updated setting that enables them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company announced that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a global rollout. This advancement comes amid a rise in content created by AI, fueled by new video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the most rapidly expanding video streams on a popular video site only show content made by AI. A large amount of this material is considered “AI slop”, a term for substandard, mass-produced content that is often absurd or bizarre.
Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the ability to see more or less of that, based on their own likes,” commented a spokesperson.
AI on the Platform
TikTok shared that there are now over a billion videos on its service identified as artificially created. Overall, more than 100 million pieces of content are added to the service each day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the level of AI content they see by opening the “manage topic” option in the app and picking AI-made media. Other topics that can already be controlled under the setting include news, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules oblige creators to label lifelike artificially created content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Additionally, the service will from now on apply an AI-generated watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore launching a two million dollar educational fund for specialists and groups to produce educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to educating programming and robotics.
Moderation Strategy
TikTok has defended its content review process, during discussion over plans to lay off a large number of content moderators in the UK. TikTok is expected to cut a significant number of roles in its content moderation department in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content prior to it is viewed by humans. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is really helping us work at speed.”
